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IICRC S700 Standard Available for Second Public Review

 The Institute of Inspection, Cleaning and Restoration Certification (IICRC) has opened a second public review...
Restoration

Blue Kangaroo Packoutz Opens Its First Location in Austin

Blue Kangaroo Packoutz, a commercial and residential content restoration company specializing in restoring home and...
John Clendenning

Unleash the Full Potential of Your Cleaning or Restoration Mobile Website

Chances are good that you not only have a cell phone—you’ve got a smartphone, with...
Ed Marsh

Optimize Your Sales Force With Tools That Measure

It’s hard to know how your efforts are paying off if you don’t measure your...
Marketing high tech background

How to Know Your Marketing Is Working

Finding an affordable marketing strategy to grow your business can be challenging. Companies often make...
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John Clendenning

Unleash the Full Potential of Your Cleaning or Restoration Mobile Website

In this episode of Take 5 With Cleanfax, ISSA Media Director Jeff Cross interviews John Clendenning, Carpet Cleaner Marketing Masters founder and CEO, regarding ways to optimize your mobile website for better engagement and lead generation.

Ed Marsh

Optimize Your Sales Force With Tools That Measure

On this episode of Straight Talk!, growth and strategy consultant Ed Marsh, Consilium Global Business Advisors founder and principal, discusses the importance of measuring your sales data for continued success.

Marketing high tech background

How to Know Your Marketing Is Working

Finding an affordable marketing strategy to grow your business can be challenging. Companies often make marketing decisions based on cost without considering return on investment (ROI). Check out these important questions to ask yourself in order to measure your results and set realistic marketing goals.

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AI-Generated Content—What Marketers Need to Know

While the intelligence of AI-generated content is currently in question, there are some hard facts about it that you, as a marketer, need to know before you put it to use for your own company.

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The office manager holds onto a resume while speaking with the new intern they are considering.

Recruiting, Hiring, and Training: The Never-Ending Story

Many business owners believe that staffing is a finite task. Unfortunately, this is just not the case. As a manager who intends to be successful, you’ll find that recruiting, hiring, and training simply never ends.

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AI-generated content

AI-Generated Content—What Marketers Need to Know

Written content generated by artificial intelligence (AI) is currently all the rage. At the very least, AI-generated content would appear...
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Chlorine: Debunking the Myths of a Misunderstood Element

Chlorine often gets a bad reputation, especially in the cleaning industry. It’s often stigmatized for toxic and corrosive qualities, a...
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Is There a Dark Side to AI?

In a recent article by the BBC, British-Canadian cognitive psychologist and computer scientist Geoffrey Hinton—the aptly named “Godfather of AI”...
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Online Poll: Electric-Powered Truckmounts

Across the globe, as sustainability becomes a priority for many nations, the movement for electric-powered vehicles has gained momentum. In...

Upcoming Events

August 28–29 | Conference

Restoration Strategies

This fast-paced, two-day conference will help disaster restoration and building service contractor business owners, managers, and marketing staff learn how to get restoration jobs from insurance agents, claims adjusters, and property owners or managers.

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Polls

For many of your customers, the COVID-19 pandemic is over. Which of the following statements are true?

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